Baggu
The BAGGU girlie trend has captivated Gen-Z and millennials, but BAGGU has struggled to reach other demographics. BAGGU wants to extend an inclusive invitation beyond age 42, celebrating the unique journeys and experiences of Gen X and older. BAGGU celebrates baggage. Through empowering visuals of women proudly proclaiming what they carry, BAGGU aims to redefine societal perceptions of both baggage and age. With fun and colorful bags large enough to carry anything, BAGGU is committed to honoring and celebrating women.
Copywriter and Strategist: Bliss Stengle
Yelling from the rooftops, Baggu celebrates every stage of life and whatever you carry during it. Whether its the same eyeliner brand you’ve used since college or, the estradiol you’ve recently been put on.
This wall is sure to capture attention, encouraging social media sharing and brand awareness. Normalize what needs to be carried such as a Gas-X.
Straight to the point: those stuck in traffic know that BAGGU celebrates baggage.
Parking garage goers can see BAGGU is ready to hold whatever they may need.
Going traditional, readers of magazines like Women’s Health, Good housekeeping, and Glamour can feel celebrated by BAGGU.
BAGGU is ready to hold anything the girlies may need: cards, wine, charcuterie. Instagram allows women to repost these to their own followers to celebrate their baggage.
The Celebrate You collection is a three-pattern addition to BAGGU’s prints. It is dedicated to women, what they have experienced in life, and the baggage that comes with life. While the bags are created for these women, everyone is welcome to enjoy the collection. The prints themselves are inspired by BAGGU’s spirit and acts of celebration.
Celebrate You Collection
