Malezia
As marketing coordinator and designer at Malezia, one of my responsibilities is designing and planning weekly emails to inform our audience about skincare tips, maintain transparency through company updates, and foster a sense of community.
Every email ends with the same “our products” footer along with social media links. Below are a few samples of the 50+ newsletters I have created for Malezia.
Fun fact: all of this has been illustrated using the pen tool, not image tracing!
In addition to the newsletter, I am also in charge of marketing automated flows. “Still thinking about us?” is sent to those who have viewed the website but have not started an order. The conversion rate is over 15%.
One of my favorite responsibilities is designing new products. It is a unique experience to be able to incorporate my designs into my daily skincare routine.
The minimalist gel cleanser’s (left) design was inspired by the astrological signs of every current employee. The MCT oil’s (right) design was inspired by a topographic map.
