Handsome Brook Farms
The problem: selling expensive eggs to poor college students. The solution: portray buying Handsome Brook Farm eggs as the one thing college students can count on to be proud of. Even when everything is going wrong, you can count on good eggs with great nutrients to help you restart.
Handsome Brook Farms Eggs come from pasture-raised hens on small, high-quality farms. Too many undergrads waste their potential on sad eggs in a depressing breakfast egg sandwich after making even sadder decisions the night before. Luckily, the Hen of Judgment is here to remind them that they can restart and be a good egg with Handsome Brook Farms. The Hen of Judgment does not judge based on last night’s decisions but on choosing the wrong breakfast the next morning. With no GMOs, antibiotics, pesticides, cages or crowded barns in sight our organic eggs allow the opportunity to restart.
Copywriter: Kayla Pallotto
A billboard placed in college towns reminding undergrads: no matter what poor decisions may have occurred last night, Handsome Brook Farms offer a chance to restart.
Maybe our undergrads are on a shameful stroll home, or they’re on the way to pick up a pitiful breakfast wrap. No matter their journey, the Hen of Judgement can reach them and offer a chance to restart with Handsome Brook Farm’s Eggs.
The Hen of Judgement is high and mighty on this corner billboard; looking down at college town residents promising a solution to egg-haustion and feeling fried.
Posting Instagram and TikTok Reels can find college students in a Sunday Scary state. Perhaps they’re scrolling through TikTok before ordering their Uber home, or having a trashy-reality-tv marathon on the couch. The Hen of Judgement meets them where they are; whether they’re checking socials to see what they posted the night before, or trying to doom-scroll their decisions away.
Standing out in the crowd, The Hen of Judgement offers friendly advice to students grocery shopping. Make a decision you’ll be proud of later.
Luckily for hungover undergrads, Handsome Brook Farms is mobile, bringing proper breakfasts complete with great eggs to college campuses, allowing HBF to connect directly with its target. It puts the egg right in the hands of students and allows them to taste the difference for themselves.