Mr. Goodbar
Mr. Goodbar has long been a hallmark for older generations, but it needs to connect with younger people. In 2024, dating is unprecedented — gaslighters, ghosters, and a shortage of green flags everywhere. Gen-Z and Millennial bachelorettes constantly find themselves settling. Luckily, Mr. Goodbar offers good company and even better advice.
Copywriter: Emma Roth
Targeting workday commuters, date-goers, and hopeless romantics in NYC, Mr. Goodbar is total eye candy.
Everyone knows the best way to deal with a gaslighter is to ditch them and pick up a Mr. Goodbar. Magazine readers can peel off the sticker to reveal Mr. Goodbar’s good company.
Instagram is the perfect channel to reach Gen Z and Millennials. It offers shareability, virality, and a chance to @ their Mr. red flag, heartbreaker, frat boy, and situationship “for the plot.”
Not only is Mr. Goodbar able to offer good company, but he’s also ready to provide advice. Sometimes, people on a first or second date are looking for an out, and this is the perfect sign.
Perhaps this is the fourth date at the same table the bartender has seen this guy at within the week, and now the bartender has the perfect way to send a signal.
Mr. Goodbar’s advice column extends beyond the confines of the newspaper. 'Psst' can be found throughout cities, meant for the right people to discover at the right time.
